Case Study – Decoda Literacy Solutions

Encore Communications had the capacity to respond quickly when our client, Decoda Literacy Solutions required immediate and extensive communications support. Decoda is a provincial organization that provides literacy and essential skills training in 400 communities around BC. In late 2012, they faced extensive funding cuts that would seriously impact their ability to deliver their programs. At the same time, they were in the early stages of planning their first provincial forum Addressing the Labour Shortage: Literacy and Essential Skills Solutions that would take place in Vancouver in March 2013.

 

DecodaLiteracy Solutions 

We invested time up front to fully understand the context of the situation and the stakeholder relationships. Our priority was to understand Decoda’s priorities, the impact of the change on the organization and its programs, and their messaging priorities. The Encore team mobilized its resources to meet tight deadlines, prepare communication materials, provide creative solutions to build a network and engage stakeholder audiences, and maximize the reach and impact of Decoda’s message through engagement, in-person and online.

Early on, we discovered the most important consideration for Decoda during this time of change and uncertainty, was preserving their relationships with government, literacy practitioners, business and other stakeholders. Encore set out to develop strategic messaging across a number of platforms with those valued relationships in mind.

Following that, we made sure Decoda met its strategic objectives for the Literacy Forum.

 

Graphic recording Decoda 

To do that we provided strategic communications planning, media relations, speech and report writing, event management, and social media outreach before, during and after the event. We met all of the objectives:

  • build a broader network of support online and offline
  • educate participants (senior literacy practitioners, educators, government representatives, and business leaders) about the vital role literacy plays in the provincial economy, and
  • engage them in a two-way conversation about how to develop a provincial strategy around literacy.

Encore captured and recorded participants’ ideas, with the help of a graphic recorder. We took photos and videos, and developed a Storify and Summary Report of the event. We created the hashtag #wles for the event and engaged participants (and others) on Twitter, Facebook, and Instagram. Following the event, Decoda was able to provide extensive coverage of the event for Forum participants and their broader stakeholder communities. 

Encore Communications team

 

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