Encore presents at Beyond the Hype


MaryLou presents at Beyond the Hype to the Canadian Public Relations Society. November 7, 2014


I was honoured to be asked to make a presentation about the power of story at Beyond the Hype – the Canadian Public Relations Society’s 6th annual conference at Royal Roads University in November, 2014.

My story was about creating the Going Solo blog, the true story of my husband’s single handed non-stop west about circumnavigation attempt, the decision to present the unvarnished truth, how the content engaged a global audience in ways we couldn’t have imagined, and how I apply what I learned about storytelling to my work at Encore Communications.



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