The Real Thing book tour reveals a different conversation

A walk on Wilmer wetlands with Mary Lou Wakefield and Briony Penn.

 I recently had the pleasure of accompanying author Briony Penn on a book tour around B.C. to promote her recently published book, The Real Thing: A Natural History of Ian McTaggart Cowan.My role on the Cowan project was to lead the … [Read more...]

Encore part of Connect the Docs social media team

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Encore is part of the Connect the Docs social media team that supports online audience engagement at screenings of contemporary documentary films -  in Victoria and across Canada. The Connect the Docs project pushes the digital boundaries of online … [Read more...]

Newsletter reflects a year of connection

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It's true. 2014 was definitely a year of making connections. We're honoured to have met and worked with so many wonderful people. We made connections with new clients and colleagues, with many talented professionals who helped us turn our strategies … [Read more...]

The Writing Life – A conversation with four acclaimed Canadian writers


Four hours a day staring at the bottom of a pool. A cat-hating university roommate. Nike-prompted fatalism. A mystical nudge in the ribs. These are the inspirations that turned four Canadians into critically acclaimed writers. Angie Abdou, Caroline … [Read more...]

Case Study – Oceanside


Case Study - Oceanside   Our challenge was to change the long held perception that the *Oceanside area of Vancouver Island was at best, "a quiet place for retired people" and at worst, "in the middle of nowhere with nothing going on." … [Read more...]

Encore presents at Beyond the Hype


  I was honoured to be asked to make a presentation about the power of story at Beyond the Hype - the Canadian Public Relations Society's 6th annual conference at Royal Roads University in November, 2014. My story was about creating … [Read more...]

Story trumps “reactvertising”

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  At Encore, we think storytelling trumps "reactvertising" any day. Watch this!   … [Read more...]

Encore sponsors LNE Global Live 2014


Encore is pleased to sponsor Living the New Economy Global Live 2014 November 8 - 12, 2014. The event is held live at Sunset Labs in Victoria and live streamed around the world.  Join the online conversation through social media channels on Facebook … [Read more...]

Instant gratification and Smore examples for improving customer experience

Instant Gratification Freeway Green Road Sign Satisfaction

At my local Starbucks today the barista asked if I’d like to fill out a brief customer service survey. “You’ll get a code to receive a free drink – any kind, any size!” he assured me. I filled out that online survey and now I’m looking forward to … [Read more...]

‘Just Eat It’ documentary inspires change

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It's no secret I'm a keen foodie who loves to turn fresh organic ingredients into delicious healthy meals. Over the years, I've also written articles, blog posts, tweets and FB updates about food and food issues in our community like food security, … [Read more...]

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